Price for steady sales, not one big markup
In Supermarket Simulator, you control each product’s shelf price (the price customers pay). The market price is the game’s reference value shown in pricing tools, and it can change over time. If your store is new, use market price as your baseline: start close to it, let one full in-game day pass, then adjust in small steps instead of making big jumps.
Use a simple beginner rule: protect sales volume on everyday essentials, and test slightly higher prices on slower items. Margin is what you keep after product cost. Higher margin only helps if customers still buy, so if complaints rise or items stall, ease the price back down before cash gets tied up in shelf stock.
Practical pricing loop
- Price new items near market price.
- Let one full in-game day pass.
- If an item sells out too fast, raise it a little; if it sits for multiple days, lower it a little.
- Keep frequent-buy items competitive so your basket size (items per customer visit) stays healthy.
- Do major repricing during calmer moments so checkout rushes stay smooth.
This method is less flashy than aggressive markups, but it is a safer way for beginners to build steady profit while learning what customers will tolerate.